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BioNutritional Research Group's roots are closely intertwined with the life and career of its founder, Kevin Lawrence. In 1991, after a storied bodybuilding career, Kevin founded BioNutritional Research Group to research and develop protein substrates based on the same formula that had cured his son and to incorporate them into new bioengineered foods. Over the next five years he successfully formulated and tested the first commercial version of Proto Whey protein, the flagship of a new line of nutritional supplements introduced to the market in 1998. Following the success of Proto Whey, Power Crunch was developed with Kevin's recognition that there was a need for a better-tasting nutritional bar product that would please consumers of all ages. Today, BioNutritional Research Group, Proto Whey and Power Crunch all owe their existence to Kevin and his son, whose journey helped forge a new understanding and application of high-DH hydrolyzed protein that has improved the health, performance and wellness of millions around the globe.

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