Meet the Nutricity Management!

Alec Bobroff CEO Nutricity

Alec Bobroff

President & Chief Executive Officer

Alec has spent over 20 years in the healthcare industry working for companies that help physicians diagnose and treat diseases. He began his career as a Research & Development engineer in the Sports Medicine/Orthopedics industry. Next, he worked at Medtronic (NYSE: MDT) where he ran a rapidly growing eCommerce Pharmacy operation that helped people with diabetes. In recent years he served as the Vice President, Global Marketing for Haemonetics (NYSE: HAE) and C.R. Bard (NYSE: BCR) where he worked with surgeons throughout the hospital. He has a B.S. Mechanical Engineering degree from California State University at Chico and an MBA from the University of Southern California.

Over the years, he personally began experiencing health effects from the traditional American diet/lifestyle. After many years of frustrating healthcare experiences, he finally turned to a naturopath who helped guide him through his transformation to healthy living. Through healthy eating habits, vitamin, herbs and supplementation his health effects had completely reversed. As a result of this personal experience he has become a passionate believer in healthy habits and wants to help others avoid the negative health effects he experienced.

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