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Udi's Granola
Udi Baron, our founder, grew up on a farm in Israel, surrounded from a very early age by fresh, naturally-grown foods. Among other things, this experience instilled in Udi a keen appreciation for the highest-quality, great-tasting foods, which is why he has always loved finding, making, and sharing great food with others. The common ingredient in each one of our family of food businesses is fresh, flavorful, all-natural foods—foods made with joy that are a joy to eat. Udi’s entire family has been involved in the founding, growing, and operation of Udi’s Foods. From Day One of Udi the Sandwichman, his wife Fern, son Etai, and daughter Robin helped prepare sandwiches, and even deliver them to customers. As the businesses have branched out and grown, more defined roles developed for everyone: Udi’s wife, Fern, now manages our office, his son, Etai, oversees the bakery and catering businesses, and daughter Robin was the opening executive chef of Udi’s Bread Bistro and consults with menu development

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