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Vita Coco
One evening in a Manhattan bar in February 2003, childhood friends, Ira Liran and Michael Kirban, were speaking with a couple of girls they had just met from Brazil. Meanwhile, Kirban started Vita Coco the initial market research in New York. Meeting with distributors and beverage insiders, he quickly realized the tremendous consumer interest in "functional beverages." He spoke with several distributors who then introduced Kirban to some of their key accounts. The response was fantastic. Vita Coco to market in a handful of stores along the East Coast. Since that fateful night in Soho in 2003, Vita Coco has not only carved a new market in the non-carbonated beverage business and redefined the alternative sports beverage category, but has also created the one of the fastest growing lifestyle beverages in North America.

To learn more about Vita Coco, please visit them at http://www.vitacoco.com.
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Vita Coco 100% Pure 17 oz (Pack Of 12)

Retail Price: $55.04
Sale: $47.52

Vita Coco Natural 11.2 oz (Pack Of 12)

Retail Price: $45.67
Sale: $40.20

Vita Coco With Pineapple 17 oz (Pack Of 12)

Retail Price: $55.04
Sale: $47.52

  

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